Formula Essential
Glycerin
Helps support moisture and the smooth texture of the formula.
Purple Color-Correcting Serum
Tone Down Yellow.
Brighten Your Smile.
A peroxide-free purple serum designed to temporarily balance visible yellow tones for a cleaner, brighter-looking smile.
Regular price
Dhs. 98.00
Regular price
Dhs. 98.00
Sale price
Dhs. 150.00
Unit price
per
Purple Color Correction
Helps visually balance unwanted yellow undertones.
Peroxide-Free
A cosmetic color-correcting approach without peroxide.
Quick Routine
Designed to fit into your routine in around 30 seconds.
Instant Visual Refresh
Leaves your smile looking cleaner and brighter.
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Purple Color Correcting Serum
Regular price
Dhs. 98.00
Regular price
Dhs. 98.00
Sale price
Dhs. 150.00
Unit price
per
30 mL / 1 fl oz
Compact daily format
Peroxide-Free
Color-correcting approach
Approx. 30 Seconds
Quick application
Purple Pigments
Designed for yellow tones
Your Finishing Step
Think Concealer.
But for Your Smile.
Instead of trying to permanently change the natural color of your teeth, purple color correction works visually on the surface — helping your smile appear brighter when yellow undertones show through.
Before
After
The Color Science
Why Purple?
Purple and yellow sit opposite one another on the color wheel. Violet pigments can visually balance yellow undertones, creating a brighter-looking finish.
01
Spot the Yellow
Teeth can naturally show warmer or yellow undertones.
02
Add Violet
Violet pigments visually counterbalance visible yellow tones.
03
A Brighter-Looking Finish
The cosmetic color-correcting effect is temporary.
Inside the Formula
A Straightforward
Color-Correcting Formula.
Built around a water-based serum system with violet color pigments and familiar oral-care formulation ingredients.
Texture + Taste
Sorbitol
Commonly used in oral-care formulas for texture and sweetness.
Oral-Care Base
Hydrated Silica
A familiar ingredient used in many tooth-cleaning formulations.
Oral-Care Ingredient
Xylitol
Widely used across modern oral-care formulations.
Fresh Mint
Peppermint Oil
Adds the familiar fresh mint character of an oral-care routine.
Violet Pigments
Red 33 + Blue 1
Colorants responsible for the formula's signature violet appearance.
Formula Texture
Cellulose Gum
Helps support the consistency and texture of the serum.
Oral-Care Formula
Tetrasodium Pyrophosphate
An ingredient commonly found in oral-care formulations.
Swipe to explore ingredients
Glycerin, Aqua/Water, Sorbitol, Hydrated Silica, Xylitol, Polysorbate 80, Cellulose Gum, Mentha Piperita (Peppermint) Oil, Phenoxyethanol, Sucralose, Tetrasodium Pyrophosphate, CI17200/D&C Red No. 33, CI42090/FD&C Blue No. 1, Ethylhexylglycerin.
The Routine
30 Seconds.
One Finishing Step.
A simple color-correcting step designed to fit naturally into your routine — before work, photos, dinner or heading out.
30
Seconds
Apply
Add a small amount of the purple serum to a soft-bristled toothbrush or suitable applicator.
Gently Polish
Gently work the serum across the visible surfaces of your teeth for around 30 seconds, following your product directions.
Rinse & Smile
Rinse away any remaining product and enjoy a cleaner, brighter-looking cosmetic finish.
Product Details
The Essentials.
Clear product information helps customers know exactly what they are adding to their routine.
Product Type
Purple Color Correcting Serum
Net Contents
30 mL / 1 fl oz
Color
Deep Violet
Formula
Peroxide-Free*
Typical Use
Approx. 30 Seconds
Effect
Temporary Cosmetic Color Correction
Flavor / Scent
Mint*
What's Included
1 × Color Correcting Serum
Made for Real Life
A Little Extra Before You Head Out.
Coffee before work. Dinner plans. A wedding. A photo. A date. Purple color correction is designed as a quick cosmetic finishing step for the moments you want your smile to look its best.
Customer Stories
A Little Brighter.
A Lot Easier.
4.8
4.8
Customer Rating*
500K+
Customer Love*
★★★★★
✓ Verified Buyer*
Perfect After My Morning Coffee
“Coffee is non-negotiable for me, but I hate when my teeth look warmer right before I leave for work. I use this for about 30 seconds after getting ready. It helps make the yellow tone look less noticeable and my smile look a little fresher.”
Uses before work & photos
Emily R.*
Seattle, Washington
Verified Purchase*
★★★★★
✓ Verified Buyer*
My Go-To Before Photos
“My teeth can look a little yellow under warm lighting, so I like using this right before photos. The purple color correction helps balance the tone, and the minty formula is quick and easy to use.”
Loves the quick color-correcting step
Jasmine T.*
Houston, Texas
Verified Purchase*
★★★★★
✓ Verified Buyer*
Fast, Minty and Surprisingly Simple
“I use a small amount when my teeth look warmer than I want, especially before dinner or going out. The mint flavor feels fresh and the purple tone gives my smile a cleaner, brighter-looking finish.”
Uses before dinners & nights out
Lauren M.*
San Diego, California
Verified Purchase*
Swipe for more reviews
FAQ
Good to Know.
No. Purple color correction is designed to temporarily alter the visual appearance of yellow undertones on the tooth surface rather than permanently changing natural tooth color.
Purple sits opposite yellow on the color wheel. Violet pigments help visually balance yellow undertones for a brighter-looking appearance.
The reference routine takes approximately 30 seconds. Always follow the directions supplied with your actual product.
No. The color-correcting effect is cosmetic and temporary.
If you have veneers, crowns, bonded teeth, implants or other dental work, follow your product instructions and speak with your dental professional when appropriate.